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3 Content Mapping Steps That Speeds Your Sales Cycle

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The concept is simple, but the execution can be tricky: your blogs, social media messages, content offers and emails need to anticipate the questions potential customers ask during their decision-making journey. If they don’t, you battle disinterest. And that won’t help you sell your p...

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Improve Online Marketing Results: Think Like Your Customer

Posted byMon, Dec 2, 2013 @ 12:52 pm

Something just isn’t right. You may be blogging, active on social media, publishing content to showcase products and services...but you aren’t acquiring new customers and you’re not hitting revenue goals. Why? Most likely, you’re not in tune with the way your audience researches, t...

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Align Sales and Marketing in 4 Steps: Practice Smarketing for Growth

Posted byMon, Oct 21, 2013 @ 8:52 am

We've probably all seen showdowns between sales and marketing. Much of this comes down to miscommunication, and clearing it up can mean thedifference between growth and decline in a business. Here’s how to bury the hatchet and create a win/win for sales, marketing and the organization. ...

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Why Google’s Hummingbird Update Frees Marketers

Posted byFri, Oct 4, 2013 @ 12:58 pm

It was like the shot heard ‘round the world. Last week’s reveal of the Hummingbird algorithm “overhaul” left many marketers crying in their coffee:keyword information is being held captive, so we can’t see who searched what to find us, and Google is not looking at keywords anymor...

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Why Small Business Websites Need Video and How To Get Started

Posted byMon, Sep 23, 2013 @ 1:03 pm

OK, it’s silly. I follow my horoscope; it’s a ritual that I look forward to—more so since Google offers up video in search results. Somewhere down the line, I started to prefer You Tube channels over text versions. Video is more interesting, personable, memorable...turns out it influ...

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Inbound Marketing Is Really a Growth Strategy for Small Businesses

Posted bySun, Sep 22, 2013 @ 1:19 pm

Most small business owners I talk to are just trying to catch up in the digital space—they are primarily concerned with breaking through online and becoming visible. Or making sense of social media. We’re stuck in the channels like hamsters on a wheel, trying to decide which activities...

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Social Media is Better Than Email for Lead Nurturing

Posted bySat, Sep 21, 2013 @ 1:06 pm

Confession: I had been kind of dreading the lead nurturing process. It’s been exciting to watch my e-books and content offers bring in leads. But because the people downloading this content might not be ready for my services, I was grudgingly creating email campaigns to nurture the relat...

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Are Website Visitors Buying What You Are Selling? How to Convert Leads

Posted byTue, Sep 17, 2013 @ 1:09 pm

What to do if you have website visitors, but the phone isn’t ringing and sales is a struggle? Focus on converting visitors into leads. These tips about the conversion process, part of HI’s Essential Step-by-Step Guide to Internet Marketing, get you on the right track. Lead Conversion:...

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Why Integrated Content Marketing Platforms Cost Less, Offer Better ROI

Posted bySat, Sep 14, 2013 @ 1:13 pm

As a small business owner, you expect your marketing manager or consultant to get traffic and leads using inexpensive tools you purchased, tools designed for small business, like: Constant Contact, HootSuite, Google Analytics, TweetDeck, etc. But here’s the thing: your marketer is a Rena...

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Inbound Links: Be an Authority Online and Attract Website Traffic

Posted byFri, Sep 13, 2013 @ 1:15 pm

You’re an authority in your industry, right? You have knowledge, experience, insight and a success record. But without on and off-page SEO (also called inbound links), your target audience won’t see your authority online. Help them—and your business—by engaging in SEO and content c...

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