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Get Set Up to Attract Customers With Inbound Marketing

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So here we are, day one of HI’s Inbound Marketing Challenge: how close can I come to acquiring a new inbound customer in 30 days? I wanted to take this kind of scary yet liberating public step with you as an example of what happens when you commit to inbound marketing. And I also need ne...

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How Fast Can Inbound Marketing Help You Get Customers?

Posted byWed, Jul 17, 2013 @ 2:34 pm

I don’t know. Let’s find out.   After hearing tales of businesses using inbound marketing to overthrow struggles and achieve impressive results and profitability at last week’s Go Inbound 2013conference, I felt more than inspired. I felt infinitely supported by a proces...

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No Website? I Don’t Trust You.

Posted byFri, Jul 12, 2013 @ 2:13 pm

I let myself get bamboozled. We all do at times. But I could have spared myself much drama by seeking the website of the “financial company” offering to reduce my credit card interest rate. Multitasking and only half paying attention, I was taken for a ride. My fault. But the experi...

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4 Ways Buyer Personas Help You Target Customers

Posted byWed, Jul 10, 2013 @ 2:19 pm

I’m a writer, and I work from my gut. I didn’t think I needed to take the time to write buyer personas. After all, I’ve been writing professionally for 12 years—I know a thing or two about targeting a message. The experience—part of HubSpot partner training and, really, a criti...

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Capture Your Audience’s Attention on Twitter

Posted byFri, Jul 5, 2013 @ 2:23 pm

Your next customer is online, likely one of the 200 million active users on Twitter. So how do you capture their attention, engage and bring a desiredbusiness result? It helps to get specific about your goals: what you want to do and who you want to reach. For many small businesses, es...

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Three Small Business Quick Wins That Increase Website Traffic

Posted byMon, May 6, 2013 @ 12:29 pm

There’s just a lot going on. Maybe your website needs a design refresh, or the copy doesn’t adequetely describe your company now. But you don’t want to halt all momentum by taking months to rethink branding or reposition corporate identity. We understand. Most small businesses we ...

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Hiring Design Talent: What Small Businesses Need to Know

Posted bySun, Apr 28, 2013 @ 2:41 pm

It’s a funny thing for many entrepreneurs: we possess the vision to create living, breathing businesses, but we’re not sure how to represent them visually. Luckily, there are specialists who can put us on the right track: designers and developers. In simplest terms, this is the type of...

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Set a Keyword Strategy in Four Steps to Find Your Following

Posted byFri, Mar 15, 2013 @ 1:45 pm

The keywords you use to describe your business and services are your greatest ally in reaching ideal customers. Each piece of content you publish, whether it be blog post, website or You Tube page description, must contain words and phrases used strategically to help the right audience fin...

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Business Blogging: Your Ticket to More Website Traffic

Posted byMon, Mar 4, 2013 @ 1:41 pm

If you want to increase traffic to your site, yes. You have to blog.  I know, I know, it’s time consuming, you don’t know what to say, is this mike on? Trust me, I have felt the same. It was a surprise to me, because I spent my career writing professionally and had an army of frien...

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Small Business Branding: Make a Strong First Impression Online

Posted byMon, Mar 4, 2013 @ 1:35 pm

Hey, even Linda Rondstadt knew with just one look. And your prospects should, too. Marketing online moves fast, so make it easy for them to recognize you in cyberspace. You need a brand. And a good graphic designer can help visually depict yours. Whether you are a startup or an establis...

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