How Do You Find Your Target Audience Online?
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- Clarifies your target.
- Focuses your marketing and sales efforts.
- Aligns sales, marketing and customer service.
- Improves content quality and effectiveness.
And content quality is critical in inbound marketing. HI’s Buyer Persona Strategy & Research Guide provides a simple overview of personas. You’ll learn:
- How to conduct persona research.
- What questions to ask and who to speak to.
- What a persona looks like and how it directs content creation.
Get better results from marketing and sales activities.