How Do You Find Your Target Audience Online?

Website traffic is meaningless unless potential customers are visiting. Creating buyer personas helps you attract them. Think of personas as a simple exercises, painting the picture of your target audiences, which:

  • Clarifies your target.
  • Focuses your marketing and sales efforts.
  • Aligns sales, marketing and customer service.
  • Improves content quality and effectiveness.

And content quality is critical in inbound marketing. HI’s Buyer Persona Strategy & Research Guide provides a simple overview of personas. You’ll learn:

  • How to conduct persona research.
  • What questions to ask and who to speak to.
  • What a persona looks like and how it directs content creation.

Get better results from marketing and sales activities.

Download Your Free Guide Now!

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