How Do You Find Your Target Audience Online?
Website traffic is meaningless unless potential customers are visiting. Creating buyer personas helps you attract them. Think of personas as a simple exercises, painting the picture of your target audiences, which:
- Clarifies your target.
- Focuses your marketing and sales efforts.
- Aligns sales, marketing and customer service.
- Improves content quality and effectiveness.
And content quality is critical in inbound marketing. HI’s Buyer Persona Strategy & Research Guide provides a simple overview of personas. You’ll learn:
- How to conduct persona research.
- What questions to ask and who to speak to.
- What a persona looks like and how it directs content creation.
Get better results from marketing and sales activities.