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3 Content Mapping Steps That Speeds Your Sales Cycle

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The concept is simple, but the execution can be tricky: your blogs, social media messages, content offers and emails need to anticipate the questions potential customers ask during their decision-making journey. If they don’t, you battle disinterest. And that won’t help you sell your p...

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Improve Online Marketing Results: Think Like Your Customer

Posted byMon, Dec 2, 2013 @ 12:52 pm

Something just isn’t right. You may be blogging, active on social media, publishing content to showcase products and services...but you aren’t acquiring new customers and you’re not hitting revenue goals. Why? Most likely, you’re not in tune with the way your audience researches, t...

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Why Google’s Hummingbird Update Frees Marketers

Posted byFri, Oct 4, 2013 @ 12:58 pm

It was like the shot heard ‘round the world. Last week’s reveal of the Hummingbird algorithm “overhaul” left many marketers crying in their coffee:keyword information is being held captive, so we can’t see who searched what to find us, and Google is not looking at keywords anymor...

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Why Small Business Websites Need Video and How To Get Started

Posted byMon, Sep 23, 2013 @ 1:03 pm

OK, it’s silly. I follow my horoscope; it’s a ritual that I look forward to—more so since Google offers up video in search results. Somewhere down the line, I started to prefer You Tube channels over text versions. Video is more interesting, personable, memorable...turns out it influ...

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How to Write a Good Blog: 6 Fast and Easy Steps for Small Businesses

Posted byWed, Aug 14, 2013 @ 1:24 pm

One of the best bosses I ever had taught me how to write. Well—she taught me how to write fast and with precision given the demands of PR. It takes time and practice, but even small business owners can publish three to five blogs per week. It’s all in this very simple process. 1. Sche...

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4 Ways Buyer Personas Help You Target Customers

Posted byWed, Jul 10, 2013 @ 2:19 pm

I’m a writer, and I work from my gut. I didn’t think I needed to take the time to write buyer personas. After all, I’ve been writing professionally for 12 years—I know a thing or two about targeting a message. The experience—part of HubSpot partner training and, really, a criti...

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Set a Keyword Strategy in Four Steps to Find Your Following

Posted byFri, Mar 15, 2013 @ 1:45 pm

The keywords you use to describe your business and services are your greatest ally in reaching ideal customers. Each piece of content you publish, whether it be blog post, website or You Tube page description, must contain words and phrases used strategically to help the right audience fin...

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