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It’s Cheaper Than a Redesign: Optimize Your Website, Get More Customers

Posted byTue, Jul 30, 2013 @ 2:06 pm

It usually comes up when I’m talking to a prospective client: website redesign. They believe this is the way to attract more traffic, generate phone calls, emails, interest in services... Guess what: it’s not necessarily true. But it has been the practice of the past, so I can under...

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Want Website Leads? Offer Educational Content.

Posted byTue, Jul 23, 2013 @ 2:08 pm

There’s no doubt that blogs are great traffic bait. But in order to turn your visitors into customers, you need to give them incentive. Content offers are the most efficient way to do this online. Here’s why and how they work. The buying process involves a number of steps. There’s ...

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Hiring Design Talent: What Small Businesses Need to Know

Posted bySun, Apr 28, 2013 @ 2:41 pm

It’s a funny thing for many entrepreneurs: we possess the vision to create living, breathing businesses, but we’re not sure how to represent them visually. Luckily, there are specialists who can put us on the right track: designers and developers. In simplest terms, this is the type of...

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