Hoskins Interactive Media & Marketing Blog

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Align Sales and Marketing in 4 Steps: Practice Smarketing for Growth

Posted byMon, Oct 21, 2013 @ 8:52 am

We've probably all seen showdowns between sales and marketing. Much of this comes down to miscommunication, and clearing it up can mean thedifference between growth and decline in a business. Here’s how to bury the hatchet and create a win/win for sales, marketing and the organization. ...

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Are Website Visitors Buying What You Are Selling? How to Convert Leads

Posted byTue, Sep 17, 2013 @ 1:09 pm

What to do if you have website visitors, but the phone isn’t ringing and sales is a struggle? Focus on converting visitors into leads. These tips about the conversion process, part of HI’s Essential Step-by-Step Guide to Internet Marketing, get you on the right track. Lead Conversion:...

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5 Ways Working With an Inbound Consultant is Like an Improv Sketch

Posted byThu, Sep 12, 2013 @ 1:16 pm

It’s dynamic, the connection you form when working with an inbound marketing consultant. Because the goal is big—you are forging a path to achieve something of broad importance to your organization—and the energy is high. The experience is actually a lot like participating in an impr...

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Choosing an Inbound Marketing Agency: Why We Talk About Your Business First

Posted bySat, Aug 3, 2013 @ 1:51 pm

As a marketing executive or small business owner, you’re used to discussing blogging, search engine optimization (SEO) and social media with marketing agencies during the courtship process. This is what you’re hiring them to do. But there’s a problem when the conversation centers...

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You Need to Invest Time or Money to Get Customers From Your Website

Posted byThu, Aug 1, 2013 @ 1:56 pm

If you want your website to be more visible to potential clients, it takes an investment of either time or money, or a combination of both. Either you make time to write content that increases visibility and drives traffic to your website, or you pay someone to do it. And the investment ca...

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Want Website Leads? Offer Educational Content.

Posted byTue, Jul 23, 2013 @ 2:08 pm

There’s no doubt that blogs are great traffic bait. But in order to turn your visitors into customers, you need to give them incentive. Content offers are the most efficient way to do this online. Here’s why and how they work. The buying process involves a number of steps. There’s ...

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Get Set Up to Attract Customers With Inbound Marketing

Posted byThu, Jul 18, 2013 @ 2:31 pm

So here we are, day one of HI’s Inbound Marketing Challenge: how close can I come to acquiring a new inbound customer in 30 days? I wanted to take this kind of scary yet liberating public step with you as an example of what happens when you commit to inbound marketing. And I also need ne...

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How Fast Can Inbound Marketing Help You Get Customers?

Posted byWed, Jul 17, 2013 @ 2:34 pm

I don’t know. Let’s find out.   After hearing tales of businesses using inbound marketing to overthrow struggles and achieve impressive results and profitability at last week’s Go Inbound 2013conference, I felt more than inspired. I felt infinitely supported by a proces...

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Set a Keyword Strategy in Four Steps to Find Your Following

Posted byFri, Mar 15, 2013 @ 1:45 pm

The keywords you use to describe your business and services are your greatest ally in reaching ideal customers. Each piece of content you publish, whether it be blog post, website or You Tube page description, must contain words and phrases used strategically to help the right audience fin...

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Business Blogging: Your Ticket to More Website Traffic

Posted byMon, Mar 4, 2013 @ 1:41 pm

If you want to increase traffic to your site, yes. You have to blog.  I know, I know, it’s time consuming, you don’t know what to say, is this mike on? Trust me, I have felt the same. It was a surprise to me, because I spent my career writing professionally and had an army of frien...

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