Hoskins Interactive Media & Marketing Blog

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Align Sales and Marketing in 4 Steps: Practice Smarketing for Growth

Posted byMon, Oct 21, 2013 @ 8:52 am

We've probably all seen showdowns between sales and marketing. Much of this comes down to miscommunication, and clearing it up can mean thedifference between growth and decline in a business. Here’s how to bury the hatchet and create a win/win for sales, marketing and the organization. ...

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Why Small Business Websites Need Video and How To Get Started

Posted byMon, Sep 23, 2013 @ 1:03 pm

OK, it’s silly. I follow my horoscope; it’s a ritual that I look forward to—more so since Google offers up video in search results. Somewhere down the line, I started to prefer You Tube channels over text versions. Video is more interesting, personable, memorable...turns out it influ...

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Social Media is Better Than Email for Lead Nurturing

Posted bySat, Sep 21, 2013 @ 1:06 pm

Confession: I had been kind of dreading the lead nurturing process. It’s been exciting to watch my e-books and content offers bring in leads. But because the people downloading this content might not be ready for my services, I was grudgingly creating email campaigns to nurture the relat...

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Why Integrated Content Marketing Platforms Cost Less, Offer Better ROI

Posted bySat, Sep 14, 2013 @ 1:13 pm

As a small business owner, you expect your marketing manager or consultant to get traffic and leads using inexpensive tools you purchased, tools designed for small business, like: Constant Contact, HootSuite, Google Analytics, TweetDeck, etc. But here’s the thing: your marketer is a Rena...

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Inbound Links: Be an Authority Online and Attract Website Traffic

Posted byFri, Sep 13, 2013 @ 1:15 pm

You’re an authority in your industry, right? You have knowledge, experience, insight and a success record. But without on and off-page SEO (also called inbound links), your target audience won’t see your authority online. Help them—and your business—by engaging in SEO and content c...

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4 Ways Monitoring Social Media Helps You Get and Keep Customers

Posted byFri, Aug 30, 2013 @ 1:18 pm

Social media isn’t easy to manage, but the payoff is BIG (I have stats, so read on): it is the key to attracting more website visitors and leads—and retaining happier customers. Social media IS worth your time, as a small business owner or manager of sales, customer service or marketin...

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How to Write a Good Blog: 6 Fast and Easy Steps for Small Businesses

Posted byWed, Aug 14, 2013 @ 1:24 pm

One of the best bosses I ever had taught me how to write. Well—she taught me how to write fast and with precision given the demands of PR. It takes time and practice, but even small business owners can publish three to five blogs per week. It’s all in this very simple process. 1. Sche...

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6 Small Biz Ideas for Security, Productivity & Facebook Prowess

Posted byMon, Aug 12, 2013 @ 1:49 pm

This one goes out to small business owners and marketing managers: ideas to make your life alittle easier, some actually have nothing to do with marketing. But they have everything to do with helping you manage, perform and promote yourself and your brand. ONLINE SECURITY Top 10 Internet...

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Marketing Automation: Manage Brand Reputation & Social Media the ROI Way

Posted byMon, Aug 12, 2013 @ 1:42 pm

Last week I went to hear speakers from Automattic/Wordpress, Angie’s List and law firm Barnes & Thornburg at Digital Deep Sea Diving, or really, how to work in the digital space. But I was struck by how the conversation hasn’t changed much since the, uh, old days—before the socia...

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Choosing an Inbound Marketing Agency: Why We Talk About Your Business First

Posted bySat, Aug 3, 2013 @ 1:51 pm

As a marketing executive or small business owner, you’re used to discussing blogging, search engine optimization (SEO) and social media with marketing agencies during the courtship process. This is what you’re hiring them to do. But there’s a problem when the conversation centers...

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