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It’s Cheaper Than a Redesign: Optimize Your Website, Get More Customers

Posted byTue, Jul 30, 2013 @ 2:06 pm

It usually comes up when I’m talking to a prospective client: website redesign. They believe this is the way to attract more traffic, generate phone calls, emails, interest in services... Guess what: it’s not necessarily true. But it has been the practice of the past, so I can under...

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4 Ways Buyer Personas Help You Target Customers

Posted byWed, Jul 10, 2013 @ 2:19 pm

I’m a writer, and I work from my gut. I didn’t think I needed to take the time to write buyer personas. After all, I’ve been writing professionally for 12 years—I know a thing or two about targeting a message. The experience—part of HubSpot partner training and, really, a criti...

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How Blog Contributors Add Variety Without Copyright Infringement Risk

Posted bySun, Jan 20, 2013 @ 12:19 pm

Some of the most interesting corporate blogs I’ve seen contain posts from various internal departments, employees of all titles and skill sets—even customers. This type of input displays different facets of an organization: core information, of course, but also the underlying culture a...

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