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3 Content Mapping Steps That Speeds Your Sales Cycle

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The concept is simple, but the execution can be tricky: your blogs, social media messages, content offers and emails need to anticipate the questions potential customers ask during their decision-making journey. If they don’t, you battle disinterest. And that won’t help you sell your p...

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Improve Online Marketing Results: Think Like Your Customer

Posted byMon, Dec 2, 2013 @ 12:52 pm

Something just isn’t right. You may be blogging, active on social media, publishing content to showcase products and services...but you aren’t acquiring new customers and you’re not hitting revenue goals. Why? Most likely, you’re not in tune with the way your audience researches, t...

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Align Sales and Marketing in 4 Steps: Practice Smarketing for Growth

Posted byMon, Oct 21, 2013 @ 8:52 am

We've probably all seen showdowns between sales and marketing. Much of this comes down to miscommunication, and clearing it up can mean thedifference between growth and decline in a business. Here’s how to bury the hatchet and create a win/win for sales, marketing and the organization. ...

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Why Small Business Websites Need Video and How To Get Started

Posted byMon, Sep 23, 2013 @ 1:03 pm

OK, it’s silly. I follow my horoscope; it’s a ritual that I look forward to—more so since Google offers up video in search results. Somewhere down the line, I started to prefer You Tube channels over text versions. Video is more interesting, personable, memorable...turns out it influ...

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Social Media is Better Than Email for Lead Nurturing

Posted bySat, Sep 21, 2013 @ 1:06 pm

Confession: I had been kind of dreading the lead nurturing process. It’s been exciting to watch my e-books and content offers bring in leads. But because the people downloading this content might not be ready for my services, I was grudgingly creating email campaigns to nurture the relat...

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4 Ways Monitoring Social Media Helps You Get and Keep Customers

Posted byFri, Aug 30, 2013 @ 1:18 pm

Social media isn’t easy to manage, but the payoff is BIG (I have stats, so read on): it is the key to attracting more website visitors and leads—and retaining happier customers. Social media IS worth your time, as a small business owner or manager of sales, customer service or marketin...

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No Website? I Don’t Trust You.

Posted byFri, Jul 12, 2013 @ 2:13 pm

I let myself get bamboozled. We all do at times. But I could have spared myself much drama by seeking the website of the “financial company” offering to reduce my credit card interest rate. Multitasking and only half paying attention, I was taken for a ride. My fault. But the experi...

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4 Ways Buyer Personas Help You Target Customers

Posted byWed, Jul 10, 2013 @ 2:19 pm

I’m a writer, and I work from my gut. I didn’t think I needed to take the time to write buyer personas. After all, I’ve been writing professionally for 12 years—I know a thing or two about targeting a message. The experience—part of HubSpot partner training and, really, a criti...

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