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Marketing Automation: Manage Brand Reputation & Social Media the ROI Way

Posted byMon, Aug 12, 2013 @ 1:42 pm

Last week I went to hear speakers from Automattic/Wordpress, Angie’s List and law firm Barnes & Thornburg at Digital Deep Sea Diving, or really, how to work in the digital space. But I was struck by how the conversation hasn’t changed much since the, uh, old days—before the socia...

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No Website? I Don’t Trust You.

Posted byFri, Jul 12, 2013 @ 2:13 pm

I let myself get bamboozled. We all do at times. But I could have spared myself much drama by seeking the website of the “financial company” offering to reduce my credit card interest rate. Multitasking and only half paying attention, I was taken for a ride. My fault. But the experi...

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Small Business Branding: Make a Strong First Impression Online

Posted byMon, Mar 4, 2013 @ 1:35 pm

Hey, even Linda Rondstadt knew with just one look. And your prospects should, too. Marketing online moves fast, so make it easy for them to recognize you in cyberspace. You need a brand. And a good graphic designer can help visually depict yours. Whether you are a startup or an establis...

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