Hoskins Interactive Media & Marketing Blog
Current Articles Rss FeedWhy Small Business Websites Need Video and How To Get Started
Posted bywpbizMon, Sep 23, 2013 @ 1:03 pm
OK, it’s silly. I follow my horoscope; it’s a ritual that I look forward to—more so since Google offers up video in search results. Somewhere down the line, I started to prefer You Tube channels over text versions. Video is more interesting, personable, memorable...turns out it influ...
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Social Media is Better Than Email for Lead Nurturing
Posted bywpbizSat, Sep 21, 2013 @ 1:06 pm
Confession: I had been kind of dreading the lead nurturing process. It’s been exciting to watch my e-books and content offers bring in leads. But because the people downloading this content might not be ready for my services, I was grudgingly creating email campaigns to nurture the relat...
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Are Website Visitors Buying What You Are Selling? How to Convert Leads
Posted bywpbizTue, Sep 17, 2013 @ 1:09 pm
What to do if you have website visitors, but the phone isn’t ringing and sales is a struggle? Focus on converting visitors into leads. These tips about the conversion process, part of HI’s Essential Step-by-Step Guide to Internet Marketing, get you on the right track. Lead Conversion:...
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Why Integrated Content Marketing Platforms Cost Less, Offer Better ROI
Posted bywpbizSat, Sep 14, 2013 @ 1:13 pm
As a small business owner, you expect your marketing manager or consultant to get traffic and leads using inexpensive tools you purchased, tools designed for small business, like: Constant Contact, HootSuite, Google Analytics, TweetDeck, etc. But here’s the thing: your marketer is a Rena...
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Inbound Links: Be an Authority Online and Attract Website Traffic
Posted bywpbizFri, Sep 13, 2013 @ 1:15 pm
You’re an authority in your industry, right? You have knowledge, experience, insight and a success record. But without on and off-page SEO (also called inbound links), your target audience won’t see your authority online. Help them—and your business—by engaging in SEO and content c...
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5 Ways Working With an Inbound Consultant is Like an Improv Sketch
Posted bywpbizThu, Sep 12, 2013 @ 1:16 pm
It’s dynamic, the connection you form when working with an inbound marketing consultant. Because the goal is big—you are forging a path to achieve something of broad importance to your organization—and the energy is high. The experience is actually a lot like participating in an impr...
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4 Ways Monitoring Social Media Helps You Get and Keep Customers
Posted bywpbizFri, Aug 30, 2013 @ 1:18 pm
Social media isn’t easy to manage, but the payoff is BIG (I have stats, so read on): it is the key to attracting more website visitors and leads—and retaining happier customers. Social media IS worth your time, as a small business owner or manager of sales, customer service or marketin...
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How to Write a Good Blog: 6 Fast and Easy Steps for Small Businesses
Posted bywpbizWed, Aug 14, 2013 @ 1:24 pm
One of the best bosses I ever had taught me how to write. Well—she taught me how to write fast and with precision given the demands of PR. It takes time and practice, but even small business owners can publish three to five blogs per week. It’s all in this very simple process. 1. Sche...
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6 Small Biz Ideas for Security, Productivity & Facebook Prowess
Posted bywpbizMon, Aug 12, 2013 @ 1:49 pm
This one goes out to small business owners and marketing managers: ideas to make your life alittle easier, some actually have nothing to do with marketing. But they have everything to do with helping you manage, perform and promote yourself and your brand. ONLINE SECURITY Top 10 Internet...
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Marketing Automation: Manage Brand Reputation & Social Media the ROI Way
Posted bywpbizMon, Aug 12, 2013 @ 1:42 pm
Last week I went to hear speakers from Automattic/Wordpress, Angie’s List and law firm Barnes & Thornburg at Digital Deep Sea Diving, or really, how to work in the digital space. But I was struck by how the conversation hasn’t changed much since the, uh, old days—before the socia...
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