Hoskins Interactive Media & Marketing Blog
Current Articles Rss FeedChoosing an Inbound Marketing Agency: Why We Talk About Your Business First
Posted bywpbizSat, Aug 3, 2013 @ 1:51 pm
As a marketing executive or small business owner, you’re used to discussing blogging, search engine optimization (SEO) and social media with marketing agencies during the courtship process. This is what you’re hiring them to do. But there’s a problem when the conversation centers...
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You Need to Invest Time or Money to Get Customers From Your Website
Posted bywpbizThu, Aug 1, 2013 @ 1:56 pm
If you want your website to be more visible to potential clients, it takes an investment of either time or money, or a combination of both. Either you make time to write content that increases visibility and drives traffic to your website, or you pay someone to do it. And the investment ca...
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It’s Cheaper Than a Redesign: Optimize Your Website, Get More Customers
Posted bywpbizTue, Jul 30, 2013 @ 2:06 pm
It usually comes up when I’m talking to a prospective client: website redesign. They believe this is the way to attract more traffic, generate phone calls, emails, interest in services... Guess what: it’s not necessarily true. But it has been the practice of the past, so I can under...
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How to Grow With a Limited Ad Budget? Use Twitter.
Posted bywpbizSun, Jul 28, 2013 @ 12:00 am
Twitter holds a special place in the social media continuum: news travels fast here, and it attracts people along for the ride. The group that matters most? Your prospects. But how do you really use Twitter in a business context to reach them? This is how set up your brand to attract a fol...
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Want Website Leads? Offer Educational Content.
Posted bywpbizTue, Jul 23, 2013 @ 2:08 pm
There’s no doubt that blogs are great traffic bait. But in order to turn your visitors into customers, you need to give them incentive. Content offers are the most efficient way to do this online. Here’s why and how they work. The buying process involves a number of steps. There’s ...
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No Website? I Don’t Trust You.
Posted bywpbizFri, Jul 12, 2013 @ 2:13 pm
I let myself get bamboozled. We all do at times. But I could have spared myself much drama by seeking the website of the “financial company” offering to reduce my credit card interest rate. Multitasking and only half paying attention, I was taken for a ride. My fault. But the experi...
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4 Ways Buyer Personas Help You Target Customers
Posted bywpbizWed, Jul 10, 2013 @ 2:19 pm
I’m a writer, and I work from my gut. I didn’t think I needed to take the time to write buyer personas. After all, I’ve been writing professionally for 12 years—I know a thing or two about targeting a message. The experience—part of HubSpot partner training and, really, a criti...
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Capture Your Audience’s Attention on Twitter
Posted bywpbizFri, Jul 5, 2013 @ 2:23 pm
Your next customer is online, likely one of the 200 million active users on Twitter. So how do you capture their attention, engage and bring a desiredbusiness result? It helps to get specific about your goals: what you want to do and who you want to reach. For many small businesses, es...
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Three Small Business Quick Wins That Increase Website Traffic
Posted bywpbizMon, May 6, 2013 @ 12:29 pm
There’s just a lot going on. Maybe your website needs a design refresh, or the copy doesn’t adequetely describe your company now. But you don’t want to halt all momentum by taking months to rethink branding or reposition corporate identity. We understand. Most small businesses we ...
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Hiring Design Talent: What Small Businesses Need to Know
Posted bywpbizSun, Apr 28, 2013 @ 2:41 pm
It’s a funny thing for many entrepreneurs: we possess the vision to create living, breathing businesses, but we’re not sure how to represent them visually. Luckily, there are specialists who can put us on the right track: designers and developers. In simplest terms, this is the type of...
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