Hoskins Interactive Media & Marketing Blog
Current Articles Rss FeedWhy Google’s Hummingbird Update Frees Marketers
Posted bywpbizFri, Oct 4, 2013 @ 12:58 pm
It was like the shot heard ‘round the world. Last week’s reveal of the Hummingbird algorithm “overhaul” left many marketers crying in their coffee:keyword information is being held captive, so we can’t see who searched what to find us, and Google is not looking at keywords anymor...
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Inbound Links: Be an Authority Online and Attract Website Traffic
Posted bywpbizFri, Sep 13, 2013 @ 1:15 pm
You’re an authority in your industry, right? You have knowledge, experience, insight and a success record. But without on and off-page SEO (also called inbound links), your target audience won’t see your authority online. Help them—and your business—by engaging in SEO and content c...
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It’s Cheaper Than a Redesign: Optimize Your Website, Get More Customers
Posted bywpbizTue, Jul 30, 2013 @ 2:06 pm
It usually comes up when I’m talking to a prospective client: website redesign. They believe this is the way to attract more traffic, generate phone calls, emails, interest in services... Guess what: it’s not necessarily true. But it has been the practice of the past, so I can under...
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Three Small Business Quick Wins That Increase Website Traffic
Posted bywpbizMon, May 6, 2013 @ 12:29 pm
There’s just a lot going on. Maybe your website needs a design refresh, or the copy doesn’t adequetely describe your company now. But you don’t want to halt all momentum by taking months to rethink branding or reposition corporate identity. We understand. Most small businesses we ...
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Set a Keyword Strategy in Four Steps to Find Your Following
Posted bywpbizFri, Mar 15, 2013 @ 1:45 pm
The keywords you use to describe your business and services are your greatest ally in reaching ideal customers. Each piece of content you publish, whether it be blog post, website or You Tube page description, must contain words and phrases used strategically to help the right audience fin...
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