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Why Google’s Hummingbird Update Frees Marketers

Posted byFri, Oct 4, 2013 @ 12:58 pm

It was like the shot heard ‘round the world. Last week’s reveal of the Hummingbird algorithm “overhaul” left many marketers crying in their coffee:keyword information is being held captive, so we can’t see who searched what to find us, and Google is not looking at keywords anymor...

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4 Ways Buyer Personas Help You Target Customers

Posted byWed, Jul 10, 2013 @ 2:19 pm

I’m a writer, and I work from my gut. I didn’t think I needed to take the time to write buyer personas. After all, I’ve been writing professionally for 12 years—I know a thing or two about targeting a message. The experience—part of HubSpot partner training and, really, a criti...

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Set a Keyword Strategy in Four Steps to Find Your Following

Posted byFri, Mar 15, 2013 @ 1:45 pm

The keywords you use to describe your business and services are your greatest ally in reaching ideal customers. Each piece of content you publish, whether it be blog post, website or You Tube page description, must contain words and phrases used strategically to help the right audience fin...

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