Hoskins Interactive Media & Marketing Blog
Current Articles Rss Feed5 Ways Working With an Inbound Consultant is Like an Improv Sketch
Posted bywpbizThu, Sep 12, 2013 @ 1:16 pm
It’s dynamic, the connection you form when working with an inbound marketing consultant. Because the goal is big—you are forging a path to achieve something of broad importance to your organization—and the energy is high. The experience is actually a lot like participating in an impr...
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4 Ways Monitoring Social Media Helps You Get and Keep Customers
Posted bywpbizFri, Aug 30, 2013 @ 1:18 pm
Social media isn’t easy to manage, but the payoff is BIG (I have stats, so read on): it is the key to attracting more website visitors and leads—and retaining happier customers. Social media IS worth your time, as a small business owner or manager of sales, customer service or marketin...
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How to Write a Good Blog: 6 Fast and Easy Steps for Small Businesses
Posted bywpbizWed, Aug 14, 2013 @ 1:24 pm
One of the best bosses I ever had taught me how to write. Well—she taught me how to write fast and with precision given the demands of PR. It takes time and practice, but even small business owners can publish three to five blogs per week. It’s all in this very simple process. 1. Sche...
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6 Small Biz Ideas for Security, Productivity & Facebook Prowess
Posted bywpbizMon, Aug 12, 2013 @ 1:49 pm
This one goes out to small business owners and marketing managers: ideas to make your life alittle easier, some actually have nothing to do with marketing. But they have everything to do with helping you manage, perform and promote yourself and your brand. ONLINE SECURITY Top 10 Internet...
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Marketing Automation: Manage Brand Reputation & Social Media the ROI Way
Posted bywpbizMon, Aug 12, 2013 @ 1:42 pm
Last week I went to hear speakers from Automattic/Wordpress, Angie’s List and law firm Barnes & Thornburg at Digital Deep Sea Diving, or really, how to work in the digital space. But I was struck by how the conversation hasn’t changed much since the, uh, old days—before the socia...
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Choosing an Inbound Marketing Agency: Why We Talk About Your Business First
Posted bywpbizSat, Aug 3, 2013 @ 1:51 pm
As a marketing executive or small business owner, you’re used to discussing blogging, search engine optimization (SEO) and social media with marketing agencies during the courtship process. This is what you’re hiring them to do. But there’s a problem when the conversation centers...
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You Need to Invest Time or Money to Get Customers From Your Website
Posted bywpbizThu, Aug 1, 2013 @ 1:56 pm
If you want your website to be more visible to potential clients, it takes an investment of either time or money, or a combination of both. Either you make time to write content that increases visibility and drives traffic to your website, or you pay someone to do it. And the investment ca...
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It’s Cheaper Than a Redesign: Optimize Your Website, Get More Customers
Posted bywpbizTue, Jul 30, 2013 @ 2:06 pm
It usually comes up when I’m talking to a prospective client: website redesign. They believe this is the way to attract more traffic, generate phone calls, emails, interest in services... Guess what: it’s not necessarily true. But it has been the practice of the past, so I can under...
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How to Grow With a Limited Ad Budget? Use Twitter.
Posted bywpbizSun, Jul 28, 2013 @ 12:00 am
Twitter holds a special place in the social media continuum: news travels fast here, and it attracts people along for the ride. The group that matters most? Your prospects. But how do you really use Twitter in a business context to reach them? This is how set up your brand to attract a fol...
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Want Website Leads? Offer Educational Content.
Posted bywpbizTue, Jul 23, 2013 @ 2:08 pm
There’s no doubt that blogs are great traffic bait. But in order to turn your visitors into customers, you need to give them incentive. Content offers are the most efficient way to do this online. Here’s why and how they work. The buying process involves a number of steps. There’s ...
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